Don't Ask OCBC for Cakes!

Wednesday, 6 January 2010



Many thanks to those who wish me a happy birthday. Thanks as well to those who support the previous post. As for those who say kudos to the staff at OCBC, I agree with you. The staff reacted well enough, I think. Two of the ladies seemed quite amused. The third one just seemed disinterested after performing her banking duties. I think the gentleman also saw the funny side of the incident. Our conversation basically revolved around whether there was a sufficient basis for the ad to be reenacted. As I said, if he had insisted I had a super cute daughter with me to get a cake, he would have won.

I don't know if the OCBC gentleman paid for the cake out of his own pocket but I've asked David Conner and Andrew Lee, respectively OCBC's group CEO and Senior EVP of Global Consumer Financial Services, to make sure he's reimbursed.



I'd like to point out that I didn't insist on getting a cake from OCBC, technically, at any point in time. I asked if I could get a cake. I was told no, I couldn't. Which was fine. I then asked why I couldn't get a cake. I was told it was because the commercial was just a commercial. Which was also fine. I then asked why OCBC had a commercial about giving away birthday cakes when it didn't have any birthday cakes to give away. If the staff had given me an acceptable explanation, I'd have walked away. Or if they hadn't given me an acceptable explanation (nor a cake), I would then ask OCBC's senior management for one. But I couldn't complain to the CEO without giving the frontline staff a chance to show whether OCBC really gave their customers birthday cakes, right?

Some people say I got a cake from OCBC's employees, not OCBC, and that I shouldn't have tormented the staff when my target was the corporation. I'm sorry, this argument cuts no ice with me. The incident was during OCBC's business hours, the staff were wearing OCBC's uniforms, serving OCBC's customers on OCBC's banking premises. They were representing OCBC whether they like it or not. It's a tough job working in a banking hall but hey, whose job is easy, eh? Other than the President of Singapore? Sure, the frontline staff aren't responsible for the ad. They don't make as much as David Conner. But they know they're getting paid for being the conduit between customers and the bank, which they're a part of. Should they perform only mechanical tasks because they make only $x per month? Any unexpected incidents not listed in the training manual is none of their business? Come on! If they do that, they're no better than machines. And if they're no better than machines, they should be replaced by machines. And bank tellers have been, to some extent. The next wave of workers to be replaced will be those cashiers who mechanically scan, pack and collect the money. Cold Storage Great World City has a lane for those who prefer to scan, pack and swipe a bank card themselves. Such facilities are already quite common in the US.

I think it's a bit over dramatic to say I 'tormented' or 'maimed' (emotionally, I presume) the staff at OCBC, or spoilt their day or weekend. As for those who use the word 'misery', oh please! Misery is when you have a terminal illness. Misery is when your country's at war. Misery is when there's no rice in the house. Misery is when your dog's run over by a car. Misery is when you're homeless in a -10°C winter. A crazy customer making a crazy request? That's a nice distraction from the tedium of being a bank teller. Or a slight irritant at worst. Nevertheless, if I really caused anyone at OCBC any distress, in any minor or major way, I apologise, unreservedly and sincerely. And I suggest they get out of the service industry. If they can't handle crazy customers, they shouldn't handle customers for a living. Or they would have to face many more crazy ones, and cause themselves much 'misery'.

I've enjoyed reading the comments, even those that are are downright rude. I'm perverse, I know. (Hey! No one's used that word on me yet!) There's a diversity of views, which is not a bad thing. But there's one thing we all agree on: the cake's bloody awful!

Ok, over to you, guys. Fire away.

Related links:
Click here for media reports.
http://kitchentigress.blogspot.com/2010/01/ocbcs-birthday-cake.html
http://kitchentigress.blogspot.com/2010/01/ocbc-delight-me.html

Check these out:
Photobucket Photobucket Photobucket
Ginger
Milk Custard
(薑汁撞奶)
Gingerbread Men Cream Scones Pear and Snow
Fungus Sweet Soup
(银耳雪梨糖水)
.

195 comments:

Anonymous said...

I think from the manner you felt the need to explain and moderate your previous blog post is already more telling than anything else.

Come on, be a sport. Thanking the manager in a back-handed way? Not cool.

The prank could have been funny, if the execution had been in the spirit of one.

Anonymous said...

Actually, this is very cool. I laughed very hard again.

Anonymous said...

I don't think you need to explain and moderate anything. I agree with what you did - don't advertise a service if it's not going to happen. The manager took too long to resolve the situation. Anonymous #1 above probably doesn't understand the concept of consumer rights and need for honest marketing.

Anonymous said...

I'm glad a person like you had appeared to remind the advertisers to think twice before doing it,though in the future they might actually have to put a disclaimer on the bottom to show that the advertisement is a fake,haha!

Anonymous said...

All those who talk about false advertising and standing up for consumer rights miss the point - which is that the ad never promised a cake for every customer on their birthday and no one in their right mind would interpret it as such. The ad portrayed a specific situation involving a child and her mother and an impromptu gesture by the staff to surprise the mother with a cake, probably at the suggestion of her daughter. It doesn't say the bank cares enough to give all customers a cake on their birthday if they turn up at the branch. If I was the customer service officer, I would have told KT off for trying to be funny, stupid, and wasting my time and customers' time. And yes, I work at OCBC!

Anonymous said...

i think u have a lot of time and dun know how to spending your time. why dun u be a volunteer? hmm... i think better not, playing game with computer most likely better. not invole the man kind.....

Anonymous said...

Oh! Oh! Bad... bad OCBC officer... With you there bank sure lose money 'cos all customers see that black face and run away. End of the day... no more big bonuses.

Garry Ong said...

Hey, it's time to enjoy an ice cold Carlsberg whilst up in the high mountains.

Cheers.

ziiro said...

Lol good read.

Remember to ask mastercard for some birds when u're going away on a journey, k?

Anonymous said...

All those who talk about the ad never promising a cake for every customer on their birthday and no one in their right mind would interpret it as such are missing the point. The ad portrayed special care and attention to OCBC customers, but apparently KT wasn't going to get any unless she asked for some.

Whether or not its an impromptu gesture by the staff to surprise the mother with a cake, probably at the suggestion of her daughter, is so subjective someone else can also say its a promise of special attention on birthdays and important occasions.

Robbin

Anonymous said...

Suddenly I realise this. The big hooha over KT's ocbc episode was initially at least probably due to her witty writing. So now the media is taking attention and KT's blog is famous or infamous. And singaporeans are passionate about their food. So will KT be invited as a regular columnist anytime soon?
Robbin

Anonymous said...

(1) There is nothing wrong with the tv commercial so stop your lame argument
(2) I agree the Bank Staff could have done better by wishing you a Happy Birthday even if he/she did not have any cake to offer
(3) The officer should not have taken so long to react. The cost of the cake is literally a piece of cake to the Bank
(4) The cake was probably bought from the nearest confectionery so there isn't much to choose between chocolate or strawberry!!!
(5) The whole "prank" sounds malicious with an intention to defame the Bank... does any of your family members work for competitor Bank?

Anonymous said...

Funny attempt and good effort on your part in informing the upperups on the good services of their staff.

And a belated happy birthday to you. :)

hilscreate said...

Hi KT,

Kudos for the balls to do this.

I feel this is a good example of the bank trying to brand itself as a caring and considerate bank but really came across as trying too hard. This is not only OCBC. I meant if u recall the DBS ad a few months ago of the counter staff having yoga with the customer. That was vomit inducing. All of them are a variation on a theme.

I think the main fault here is the bank and ad agency passing the buck around on how to sell the bank's branding. The most obvious solution they had was just to crank up and exaggrate. Of course no one really expect a cake if u go there on your birthday. But the ad wants you to believe they are that caring. There isnt even a fantasical or humorous element like the carlsberg ad or the red bull ad so that we know its done with a wink of the eye.

I do hope after this some of the bank marketing managements and creative directors of ad agencies are more aware that "ads are still suppose to advertise what the product/company actually are."

If some counter staff and bank people during office hours are inconvinenced to get them to be aware of it, I am sure its a small price to pay.

Anonymous said...
This comment has been removed by a blog administrator.
qing said...

KT, are you really desperate to gain attention?
what is your main purpose to do such a idiotic act?
and in which right mind of yours wrote an email to the CEO?
what do you want from the CEO? a personal visit from him with a delicious homebaked cake and sing birthday song for your belated birthday??

wake up from your dream. do something meaningful and dont create more problems. what you did is really retarded. i do hope the bank takes action on your FAKE address issue and perhaps that will shut your mouth up. have you ask e bank if they have e-statement or you can still use bank book you know?

as you can see the response from so many readers, at least 95% of this blog readers think you are just utterly stupid.

if you are that free to admend the ocbc logo, why cant you volunteer to do charity work? maybe it will help lessen your 'sin'.

KT said...

'at least 95% of this blog readers think you are just utterly stupid.'

So?

'what do you want from the CEO? a personal visit from him with a delicious homebaked cake and sing birthday song for your belated birthday??'

Aww . . . . That would be nice.

Anonymous said...

after making such a big fuss, are you trying to "tone" down the situation? trying to tell people that you are actually a "nice" person. trying to apologise to the staff. writing to the CEO and Senior EVP, blah, blah... what is done, cannot be undone. you have already made a hell out of it.

service is 2-way. when you are being unreasonable, couldn't get the things you want, you said service is bad. no wonder service standard in Singapore has dropped. This is because of people like YOU! do you always act this way in every banks or supermarkets or anywhere?

i wonder how this episode affect the staff - their emotions, their career. they have families, you know. use your blain!!!

since you are just trying to fun on your birthday. are you happy now? you are so selfish! having fun at the expense of others. how can an adult like you be so insensitive! want a birthday cake, go buy yourself. can go for dinner, cannot afford a cake. must go to a bank, create nuisance, get the cake and i guess you must have thrown it away. if i were the staff, i will buy the cake and throw at your face. wonder how you look like.

are you in the service industry? if you are, i do hope you will meet a person like YOU! that's karma.

alright, not going to read your blog anymore. waste of time!!!

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

and about your "rights" stuff.... by using the "ASK OCBC" and changing it to "DOnt ask OCBC for Cakes" there's something called "copyright". do u know that u can be sued for it? u'r not that smart u think yourself is u know?

Anonymous said...

jesus people, lighten up! have a sense of humour.

Anonymous said...

Yah I agree with Anon just above me!

Folks! Relax can!!

Don't be a Singaporean.

Anonymous said...

A re-joinder:

'Er, I apologise for causing the staff distress, if any; not for what I did or how I did it. The two things are not the same.'

I hope you can understand, then, why one might view your apology as rather disingenuous.

Anonymous said...

Hey I like you ! People like you makes the world go round!!

Anonymous said...

Err.. did you just subtlely suggest that the president of Singapore is an easy job? What do you think if I forward your post to His Excellency for his comments?
I suggest you better not carry things too far and moderate your entry. Don't get into trouble as your post is under scrutiny.

God's Left Hand said...
This comment has been removed by a blog administrator.
Rod said...

I think you just turned me into your fan. What you said is right. It's not a misery to be serving a customer with demanding request. It's misery not to have money to put food on the table.

I believe in results. At the end of the day, what you did result in us knowing truly how 'sincere' their staff are in serving you and why Singapore's service standard is decling despite efforts in boosting it.

Would love to see more of such daring acts from you. Cheers!

Anonymous said...

Successful troll is successful
9/10

Also, LOL singaporeans can't appreciate a good prank

Anonymous said...

i hope all ppl who support this KT, has a friend or relative in the serive line too!!! and kena this KT as a customer too!!! hope your mum n dad also kena!! see if u all will say the same thing also??? hypros....

Anonymous said...

@Anonymous 11:10 PM

3/4 of my family is in the service line. I used to be in the service line too and deal with difficult customers daily. I still think this was funny as hell

Anonymous said...

I just found your story so amazing! And funny too! They not only owed you the cake, but they should have stopped operations to present the cake to you.

Although here are a couple of things to ponder:

1. Did the bank explicitly say that they will be giving clients birthday cakes on their birthday?

2. Was the free birthday cake the sole reason for you to join the bank?

3. Did you clarify this free Birthday Cake promo during the application process?

4. Maybe the reason they gave the woman in the ad a birthday cake was because she was a VIP customer?

Anonymous said...

KT said...
Er, I apologise for causing the staff distress, if any; not for what I did or how I did it. The two things are not the same.

JANUARY 6, 2010 7:56 PM

This kind of non-apology might as well dont say. It seems like the writer is more interested in damage control than any remorse on her part.

Mark Claudius Png said...

I think this is a very good lesson for ad agencies. Don't sabo your clients. And to some the Anonymous(s), you probably confirmed a side objective of this social experiment ... your sense of humour is in dire straits. Good job KT. Next year, this time, the banks won't let you in. :)

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

If all commercials have to be literal then I guess most of them should be off the screens now.

Black lettering on white background would be the best bet against anal-retentive customers.

Anonymous said...

Im sure the CEO understands misery, being equated to stage 4 cancer...

"(SINGAPORE) Selina Conner, the wife of top banker David Conner, died last Saturday after a battle with cancer. "

(this was a few months ago, and in the news)

LINK:
http://breaking.sg/story.php?title=selina-conner-wife-of-ocbc-ceo-dies

Anonymous said...

You are just trying to justify your actions with yet another attention seeking post. I am not angry at your action of demanding a cake. I am angry at how you blog about it, making a mockery out of these staffs and then criticise the cake they bought you and never even eat it. Shows a lot about your character, isn't it?

A good prankster and being a nasty person is 2 absolutely different thing. Please learn to be more humorous in a kinder way.

Is it even necessary to write half the name of the staff that serve you? Is it funny to you? What's the point of doing that? This act itself shows that you are a bully.

You can delete my post if you want, like you already did in the last entry. But I must say, congrats for up-ing your popularity of your blog. I must say, you'd indeed succeeded in bringing exposure to your otherwise lowly hit blog. You really have to thank OCBC for that.

Anonymous said...

remember the visa ad that visually tells you you can use your visa card anywhere and everywhere? even in the jungle (catherine zeta jones' visa advert)? gosh... it's such a deceptive ad.

com'on... in many countries, credit cards are not even a widely accepted mode of transaction... much less visa...

I once jokingly told my friend whom i was traveling with that i would hum the song from Richard Gere's visa advert the next time a mechandiser rejected my card!!

ads are meant to create awareness and a subliminal effect to influence a potential customer to choose its products. ads are so creative these days advertisers really can't blame people for taking them seriously!

imelv1979 said...

After getting past the humour, I think what you did was uncalled for. You actually took the meaning of the advertisement so literally it doesn't even seem funny at the end.

First, you wasted 3, if not 4, service staff's time. Instead of being able to do real work they have to tend to a customer who was there NOT to satisfy a banking need.

Secondly, after the first rejection, you could have just walked away and write a complaint letter to the very same email address (contactus@ocbc.com) above to ask for the cake, albeit it being a belated birthday cake (but surely you aren't that hard up for the advertised cake, are you? You can bake better cakes from what I see).

Lastly, if people really took the meaning of ads that literally, we would then see a Red Bull drinker grow wings. Or, no examination failures for every kid who drinks Brand's Essence of Chicken. Or, you get the drift.

From the way you reason and the manner you write, you're definitely someone of high calibre. I'm sure you would have known better than take the advertisement at face value. What you did was merely wasting everybody's time - not just of the OCBC staff but of the people in the queue behind you.

Anonymous said...

"It's a tough job working in a banking hall but hey, whose job is easy, eh? Other than the President of Singapore?"

=> Hello?? Is any govt bodies/ PAP scrutinising at this post?? Maybe ya all wanna do something about it and this particular phrase that KT has posted up?? She is demeaning our President's authority..perhaps someone shld just shut her blog down or sue her...

Anonymous said...

do you even know what the roles of
OCBC's group CEO and Senior EVP of Global Consumer Financial Services are?

please for the sake of society, get yourself checked into IMH asap

Anonymous said...

Hi KT,
Your post was very entertaining, the replies are even funnier! I am really impressed how worked up people get.
Happy belated birthday. I hope the cake taste better than it looks.
Angie

Anonymous said...

gawd, there are one too many anal retentive people 'rounh here. don't mind them and they will go away. happy belated birthday, kt.

Anonymous said...

I think what KT did was funny at first but it turned totally nasty towards the end...

I used to work for OCBC & I witnessed with my own eyes & took part in such similar birthday experiences before. My colleague was attending to a customer when he noticed that it was the customer's birthday. He then alerted me & my manager, we started playing a birthday song in the branch & then a few of us went up to wish the customer Happy Birthday & offered a set of soft toy bears with compliments from OCBC. It happened about 5 times during my 2 years employment with OC.

However, I do admit that we do not give the birthday bears to ALL customers because we had limited stock. Usually, we would just simply wish them Happy Birthday. For the cases where we gave away the bears, it is likely because they are premier customers, or customers who have placed a substantial sum of deposit or bought investment products.

Anonymous said...

Wow! So many ocbc staff infesting the comments section of this blog! :)

I feel this has been a good exercise to gauge ocbc's level of customer service. After all, its ad gives an impression that its staff are caring enough to take the initiative to go that extra mile for its customers, and ocbc's tagline proclaims "Ask OCBC". Being a customer ocbc, surely kt would want to enjoy such privileges and therefore asked.

From what she had stated, the staff were a bit slow to react to her queries; it was only when they realised that she was serious that they "woke up". As much as we should give credit to the staff of ocbc who in the end, managed to keep a customer happy (despite the strange request), their actions weren't as warm & proactive as what was portrayed in the ad. Misleading is too strong a word, I'd say the staff were not in sync to the bank's corporate identity.

In management, one learns of lose-lose, win-lose and win-win situations (one always strives for the latter). This obviously is a win-lose situation. kt had nothing to lose - she was the bank's customer & she wasn't rude to the staff. The staff were ok, just that their service level weren't up to par with those shown in the tv ad, causing the ad to be a joke.

Lots of people here who say ads shouldn’t to be taken seriously may not realise false advertising is an offence. You will never see ads that say smoking is good for you / creates an ideal lifestyle; or that formula milk is best for your baby / as good if not better than breast milk, simply because it is not true. Companies can be sued for false advertising. Notice toy ads from US often say "batteries not included"? To many of us, it is obvious but to show a product move around in an ad actually indicates batteries are inclusive and the toy company is careful not to cause any misunderstanding. McD was once sued because a customer was scalded by its coffee and there was no warning printed on the cup that the contents in the cup was hot. May sound stupid but who's the stupid one when one is sued? If an advertised product is priced wrongly and is ridiculously cheap, the company has to honour that price. And those who spot it & order a hundred of that item, are they "assholes" or have nothing else better to do?

kt sees a level of service rendered on a tv ad & she goes out to is if it's true albeit in a rather eccentric fashion (well, different strokes for different folks). That's what ads are for - to inform the masses. If it’s not true, it’s shouldn’t be advertised.

Well kt, this must have been the most memorable birthday yet! Happy belated Birthday!

kingdomformydonkey said...

hey KT, first of all, belated birthday wishes to you! And thanks for the witty blogs, I enjoy reading them.

it's true that the ad did not mentioned anything about the promised birthday cake, but i think it's a hilarious and spontaneous thing you did there!

You brought out a valid and important point about companies and ad agencies should produce marketing tools with THEIR consumers in mind - be it cakes or not. Whatever happened to relativity and accessibility? I mean, can't advertising here be more creative in that sense?

And to those with swore comments - advertising is all about the consumer and he/she should be able to take these messages literally. If the consumer takes it differently from that of the advertiser, it's branding down the toilet.

You spoke about misery. I can say one thing for sure - the service industry is miserable here in Singapore. Service is not about getting the job done, it's about getting to it and the moral of transaction $$$. Most of the people I've seen in the service line look so uninspired and aimless, so much so they've thrown in the towel; and bank tellers look like they are going to shoot themselves in the head that every night! Thank goodness guns are not legal in Singapore!

I understand and had experiences in the service industry, and I'm in all agreement that it's not an easy trade. But it does take a great personality, appropriate training, and common sense to meet that requirement. Once again, it's not easy but consumers are the ones who make the world go round.

And KT, there's no need to apologise here. This is your blog, you are entitled to your thoughts and creativity, and you won't get sued for something this petty and non-damaging actions (it's called consumer rights) - in response to someone who commented about possible lawsuit?! What are we in China??!!

This blog is obviously not for one noters. Write on!

Anonymous said...

I hope most of these nasty comments did not come from OCBC staff.

Do i want to put my money in OCBC knowing that the staffs are so defensive and be part of the millions to give you a salary, even if it's 0.00000000000000000000000001%?

No.

KT, I bet the guys at Stand Chart are receptive and have better common sense. It's time to switch bank.

Anonymous said...

Heya,

It's a bit crazy in here but I say you're really quite different and a bit whacked, which is all sorts of awesome in my world.

I wish all these folks would just take a joke, for goodness.

I'm behind you all the way. Until you step on my tail. Hurhur.

Anonymous said...

i really wonder why there are so many haters. Perhaps they are customers sour because they didn't get a cake.


KT did it out of humour. Doubt it wasted much of the counter staff's time cos it was closing time. She was just testing how far an extra mile the staff would go for her in wishing her a happy birthday.

I don't see the need for others to reprimand on her behaviour. Am sure the OCBC staff just laughed it off over it.

Get this straight. She was just testing whether OCBC was true to what was been advertised. You can bullshit about other products in their advertisements but not when it comes to customer service. There's a reason why SIA is not afraid to advertise their great customer service. Banking industry is also about customer service. If they dare to boast about it, they should be prepared of whatever difficult customers that come along.

James said...

First the 3 poor bank tellers, then the branch manager, now the CEO. Who's your next victim? Prime Minister perhaps? How many more people's time are you gonna waste just to inflate your ego?

Frankly speaking, if there isn't such a thing as internet and your blog doesn't exist, would you still pull off such a stunt? Behind your war cries of championing for consumer rights, is a hidden agenda of generating blog readership. How pathetic can that be?

Misery is not about having stage four cancer or your country is at war. Misery is having to attention-seek by playing a distasteful prank on others on your BIRTHDAY to keep yourself occupied. That's M-I-S-E-R-Y.

I think you need to socialise more and blog less. You don't need a birthday cake, you need a doctor... and more friends. Get a life.

Anonymous said...

kt kt,

actually what u did wasn't such a big deal (im sure OCBC has seen worst customers)..but u glorifying ur 'victory' is.

i tink u only did wat u did because u know that OCBC will give in to u ultimately..(which is quite loser-ish)...anyway, it was mean of u to 'trap' the staff when u already know their answer wld be, "It was just an advertisement". What other answer did you seriously expect them to give u?

Yes, u may bake a much nicer cake than the one they gave u but ur act was definitely cheaper than the cost of that.

Anonymous said...

is this the sort of stuff that goes on in Singapore? some of these comments are very nasty, petty and simply non-imaginative.

Plain stupid really.

Thanks for the entry KT, it's witty. Haters do sound deadpan tho. I thought this was supposed to be a sunny island??

Anonymous said...

KT (or maybe all others that supported her) answer this question...

which part of the ad said you get a free cake on your birthday?

You so called principle is nothing but twisted consumer rights.

We all know it is not an issue of the cake, but till now none of the supporters can step up and say the ad DID SAY U GET A FREE CAKE on your birthday, so what gives?

on the above person that said "There's a reason why SIA is not afraid to advertise their great customer service." can I then demand SIA to have that SAME stewardess service me everytime i fly? coz their ads show that girl ah.

Twisted? you bet, so is what's KT did.

and PLEASE grow up, those that frown upon her may not be all from OCBC (at least I am not), so can I say all those supporting comments were written by KT herself as well?

Anonymous said...

Well James, if you feel kt is doing this to generate blog readership and is in need of a life, then why are you spending your "fun-filled" life in her blog and generating more readership in it by contradicting yourself? Huh?

Looks like it is you who needs to get a life......

Anonymous said...

Obviously there are some Anonymous who are OCBC staffs (perhaps the manager who paid for the cake?).. with that assumption i sure know the service level in Katong OCBC Branch.. hypocrites who give the cake reluctantly and in the end defame customer in the blog..

just like the advertisement, OCBC can give you a *pleasent* birthday surprise, but will eat you up on the interest rates and fees in the end.. i think it backfires on you OCBC staffs..

Way to go KT and have a belated happy birthday!

Anonymous said...

this is sad...very sad.

an educated person like you saying the job of the President of Singapore is easy. Do you seriously know his duties???? You will not be able to even take 5 minutes of being his staff of his chief of staff.

you are such a computer hero.....boo to you.

Anonymous said...

Oh for those who post negatively and not OCBC staffs.. get a life yah? its just a harmless prank (but meaningful) unlike what you think as if its a big deal causing disstress and inconvience for the staffs/other customers?

Come on man i think your inability to take things easy is a bigger disstress than the whole prank.

Anonymous said...

please list 10 of the president of singapore most recent activities.

omit the handshakes and poses.

Anonymous said...

http://sgforums.com/forums/10/topics/235235

fellow Singaporeans think of their president. i'm sure OCBC staffs do know alot about how hard it is to be a president (not BECOME). its just majority of the underlings (non-ocbc staffs) thought being a president in SG is easy (salary 3.9mil pa, 10k per day)

kingdomformydonkey said...

hey anon @ 1:05am.

I did acknowledge the fact that there ain't no promised cake (it's in my previous post, pls read it).

And i am with KT on this.

There are so much talk about monitoring what she should be posting, but I genuinely think that hater's comments are far more damaging.

Not against what you said but bear in mind that everyone have different opinions and values, which he or she has the right to express - even though freedom of speech is limited in Singapore.

I am definitely surprised by so many strong emotions and sense of righteousness in anonymity. But in real life, when someone in the street needs assistance that apathy is gone. I hope you are that passionate in person and stand up for what you believe in. Not only when your identity is concealed in the virtual world.

Anonymous said...

Pretty words don't mask ugly intentions. Go figure.

Anonymous said...

i dun have to name 10.....

those who think that the President does nothing but does hand shakes and take pictures obviously DUNNO what they are talking about.

sigh....go read up lah....i dun want to waste my time on you.

Anonymous said...

Hey Tigress, do keep your over-inflated sense of grandeur in check, fancy u emailing to the CEO over this silly matter. Pls dun take the president as a joke, when they invite u to drink kopi, no amount of crooked arguement (which u are good at) can help u.

U seem to be very proud of what u did on ur birthday. Normal ppl celebrate with their family and frens. U go bank and make a fool of urself. Are u very lonely?

I think I know the real reason u didn't get the suprise cake. U must be at least as pretty as the woman in the advert. As looks reflect ur character, I guess... haha..

Anonymous said...

america has one tiger who made a fool of himself

BUTTTTtttt not to be outdone - we, in singapore, die die also must not lose, send out 1 tigress to make a complete fool of herself.

well done....well done.

Anonymous said...

My heroine! I had discussed this many times with my friends but did not had the guts to do it! Well done!!! Thanks and keep it up!

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

Your email is utterly lame. If you are sincere in apologising, you should graciously visit the branch again and do it face to face, and return the money to the manager personally. Don't need to email the CEO or whoever to ask for reimbursement. U think they care about the meagre cake cost and one old fussy witch? They have better things to do, not like you, taking pictures, posting, editing logos. Well, probably you are too ashamed to step into that branch again. If that's the case, pls close your accounts and just go to another bank, which I'm sure the staffs will be more than happy to lose you. Maybe they will buy you another cake to thank you for leaving!

Anonymous said...

so that means that i have to sue redbull if i'm not able to fly after drinking it? sheesh.

Anonymous said...

Hey, it's her blog. She posts what she wants. Not happy with it? Don't read!

Anonymous said...

she will prob sue tiger beer, when she realise she cant turn into a hot babe.

i bet if someone tell her to "go and die lar" jokingly, she will literally take it word for word.

and i hope she dun take 2012 too seriously and look for harry potter for solutions.

Anonymous said...

clearly the word "eternity" is a exagerating word to describe the waiting time for a unreasonable request. it could be as fast as 30 secs or 1 min which to the blogger seem a very long time because from she is what she is as a moron. not to forget that that there are other meaningful transactions pending which have cut-off timings.

Anonymous said...

You are what we call, changing the world one person at a time. and for that, I am happy that you've brought this incident to light. It is definitely not unreasonable to ask about a cake if that was what was advertised. I hope that the branch you went to learnt abit about what customer service should be about.

Advertisement or not, cake or not...the bottomline is this... Customer Service is about wishing the customer a HAPPY BIRTHDAY on their birthday if they know (from IC/info etc), without needing an ad, a policy or a guideline. that is true customer service. I'd say "good job" to Mr Lee for at least making an effort to buy you a cake (whether nice or not is another issue), but i'd say that Teller xx Ming definitely need more training to wish a customer from her own heart, don't need to be told/instructed (when u see NRIC DOB today date, say Happy Birthday) and that is service.

banglacow said...

We need satire in this country. Up tightness and dullness is reducing baby making.

And anyway KT would have made the service staff reflect. Or at least break the monotony of a Sunday.

Kudos to the manager, has a lot of depth to see humor in this situation.

And judging by all the reads and comments, what OCBC has gotten is publicity.

The next step that OCBC takes would be crucial. Good PR Comms or Bad PR Comms. A email from the CEO might just do the trick. Posted on KT 's blog.

Turning this into superb exposure.

Oh and by the way, KT . Would you marry me? I want to eat your superb cakes forever.

AngryMan said...

Thanks for injecting much-needed humour into the public discourse. I laughed out loud reading your story. Some of the people posting here sorely need a funny bone transplant!

Anonymous said...

Heeeeeeeeeee! The comments are even funnier than the post. The hater comments are especially funny because they're so illogically emotional. You can just imagine the hater typing it to be red in the face, about to pop a blood vein.

Anonymous said...

yeah... have a life, it is funny.. blah blah blah....

until the joke is on you! can you imagine the tellers and manager had to go through such unreasonable woman?

it is easy for you to say lighten up, hope you received such unreasonable (clients or colleagues) demands today.

likewise the supporters' comments were illogically emotional, no one seemed to be able to form a case.

so far I gotten
- she got guts, RIGHT, so is murderer and rapist
- it is a prank, it was a prank till she insisted the cake, accepted, and gloated at her blog
- it is about service, hmmm... you seemed to lump every bad experience received from any service industries to this case, tell me, why should the manager and tellers be at the receiving end?

hey i thought of another prank... why dont i email the CEO of OCBC, inform them that KT declared a fake address, and false declaration maybe chargeable.

that would definitely "break the monotony of a" CEO's job. when KT is pulled to a court, we can all have a good laugh and really lighten up!

Anonymous said...

Poor "disinterested" customer service officer got a bit embarassed... yeah I guess. But she shouldn't have been disinterested in the first place during office hours. That's about as hurt as she got. The manager came out looking really smart minus $1 plus. Big deal.

What ktkt did was one-up for all the retirees who got bullied into giving over their life savings by "relationship" managers. When you trust your whole life's savings to someone who says he cares... and can only get a little or none back... and you get it back after a long agonising wait... now THAT HURTS.

The bank PRETENDS to care... except that some old folks actually believe that banks do care because they are so starved of human affection. Then, money gone but still no affection because why would the bank REALLY CARE?

Ktkt did a good thing and maybe from now on, big banks will take care to project a "professional and fair" image rather than a caring one. No one believes that banks care after the big fiasco of the toxic funds and such advertisements make people wanna retch.

On the flip side, some disinterested lady got embarassed, but she wouldn't have been embarassed if she had been interested and more professional. Do your CS job with more interest is not too much to ask I don't think.

Anonymous said...

All this talk about bullying counter staff is blown out of proportion. An ant bite that is made to look like a lion mauling.

It's exaggerated.

Besides, it is rather funny that Premier bank account holders are targeted via TV. Are there so many rich people in Singapore? And what about the masses of people who don't qualify for Premier accounts? Are we supposed to feel inferior and unwelcomed at this bank?

Anonymous said...

there is no hope for the human race.

Anonymous said...

Hey KT,

I think I was the last person who posted on your original OCBC post about service oriented ads. After reading this post I'm a fan of your blog.

And yes you are perverse in loving to read all these nasty comments :)

I used to get agitated by reading flamers comments but really it's all amusing nowadays.

Anonymous said...

"i wonder how this episode affect the staff - their emotions, their career. they have families, you know. use your blain!!!"

I VOTE THIS TO BE QUOTE OF THE YEAR! AFTER RIS LOW'S BOOMZ!! HAHAHHAHA!!!

let me tell u what they did after the episode, went home, laughed about it, ate dinner, and slept. Drama drama drama, sucha drag.

Service in SG sucks. When you go overseas you will understand. No more excuses. If it happened to me, I'd laugh. It I was irritated at best, I'd blame OCBC for sabo-ing me

bookofsam said...

"Defamiliarisation or ostrananie is the artistic technique of forcing the audience to see things in an unfamiliar or strange way, in order to enhance perception of the familiar. A basic satirical tactic, it is a central concept of 20th century art, ranging over movements including Dada, postmodernism, epic theatre and science fiction"

Priem Ostrananie in Wikipedia

Karen said...

If u had been really indignant by the service lapse in OCBC bank that day, instead of tormenting the poor teller, u should have quietly noted the lapses and lodged a complaint with the call centre or the management (yes, including David & Andrew who are obviously senior mgt). u should have taken the bank per se to task instead of focusing on the front line staff who are probably the lowest personnel in the hierarchy. there is no victory in tormenting the teller & gaining a cake.

speaking of the cake, since u bake "delicious quality" cakes, why are u insisting on getting a cake from the bank? isn't that a mindless waste of food? what did u do with the cake in the end since u denigrated it so much? u may have hated it but it could bring joy to another person who may not have your "discerning" tastebuds. a child would be delighted to receive such a cake coz of the colourful figurines & decorations on it. a less fortunate person would be joyful to be able to afford this "cheap" cake notwithstanding its "low quality". one man's meat is another man's poison.

so what did u really do with the cake? did u trash it after obtaining it from the hapless OCBC staff? if so, isn't that a blatant waste of food?

Anonymous said...

"do not do to others what you would not like to be done to you"

it won't be so funny if the 'prank' is on you. what the blogger really need is some common sense and maturity.

YH said...

KT, kudos to what you did and I totally agree with your follow up post as well. I believe some commenters here have been watching one too many Korean dramas, imagining uber-storylines for the "poor OCBC staff" you've apparently caused much anguish to. Pfft. Like you said, if you're not equipped to deal with the crazies you shouldn't be in customer service in the first place. And I for one thought the OCBC staff actually handled the situation pretty well!

Some (a lot?) of people here need a funny bone transplant!

Anonymous said...

maybe get their brains removed in exchange for that almighty funny bone.

hahaha, im joking! so funny.

Terence said...

I thought the staff reacted really well to your demands. It makes me proud of OCBC, of which I'm a customer too hehe. No, I don't think the ad was trying to advertise any special birthday service for its customers... I hope you realise the birthday cake and celebration is merely a symbol of OCBC's customer service, which the bank is hoping to portray as being warm and friendly.

Maybe you saw things too literally.

KT said...

"(SINGAPORE) Selina Conner, the wife of top banker David Conner, died last Saturday after a battle with cancer. "

I didn't know that. I have amended the post.

Anonymous said...

you mention that you did not insist on a cake, but your sacarstic remarks mentioned shows that you insisted for a cake. OCBC staff are nice enough to grand your stupid request and yet you demand for more. Person like you will never be satisfied, so i don't think they should even bother to buy you anything, wasting their time. What will the saff gain at the end of the day? Criticism from u or a thank you from you? Why not show us your disgusting face so everyone will know who you are, maybe you can edit it if neccessary.

Anonymous said...

I m gonna try it this sunday.. will bring my cute daugther along... also will watch the ad again and make sure to imitate as closel as possible, from the clothes, number of people and transactions (if i can make it out)....

woohoo.. its gonna be fun...

Anonymous said...

ktkt is one smart gal!!

dblchin said...

I think the backlash u suffered are definitely people of a higher caliber yet cowards protected by heaps n heaps of screen names called 'Anonymous'

They can hit n write high notes, making a mountain out of a molehill when is just a mere issue of you asking for a cake from the bank teller. Well... is not at all an issue of getting the cake but the delivering of the promise by the bank shown on advert.

I'm just utterly amused by these Anonymous people who don't even dare to identify themselves are in the position to sentence ur entries down bottomless pit.

Don't b discourage, Keep up with whatever genre u r blogging about. I'm sure these people eventually come to realize that u r just out to amuse, not abuse.

Anonymous said...

Hi I'm in the service industry and have had my share of customers who make me feel like kicking their arses. BUT I found what you did to be funny! :P I would have wished you a happy birthday had I seen your NRIC card. In any case, Happy Belated Birthday!

Anonymous said...

She is indeed a smart gal, i do hope that she'll use those smarts in a better way.

"I apologise for the distress i've caused, if any". Nice - the apology comes in the comments page. Not in the post. How about an apology at the branch? in person?

"Tormented", "maimed", "misery". These words are relative and used as expressions. The point stays - that you've "distressed, if any" some folks, to use your words.

"The staff reacted well enough, I think. Two of the ladies seemed quite amused. The third one just seemed disinterested after performing her banking duties. I think the gentleman also saw the funny side of the incident. Our conversation basically revolved around whether there was a sufficient basis for the ad to be reenacted. As I said, if he had insisted I had a super cute daughter with me to get a cake, he would have won."

But i guess,from this post, you still think its ok.

Anyways, you've got what you wanted. The whole of Singapore, and more, have discovered your blog. Mainstream press is taking note. the CEO of OCBC has taken note. cakeshops around singapore will take note. You'll win some Blogger award soon, many companies will start talking to you soon, inviting you to events etc etc.

Such a gutsy girl, u are. So different. Wow..good for you, girl!

Anonymous said...

interesting post. notice alot of people spam the same flame posts over and over again under anonymous, why not add IP logging to each anon post for some kind of identification.

but yeah, its a real good lesson to those corporate asses who make claims that they dont even have an intention to give a damned regard to.

Anonymous said...

Just sent my cousin (whose bday next wk) the link to your blog, just before he stepped out for his meeting with OCBC. He smirked & asked me if he should ask for one too.

I did Mass Com & I've been in the service industry for yrs. Your request was amusing & definitely reasonable.

Thumbs up!

Anonymous said...

What had KT did was out of spontaneous curiosity which spawned others their so call misery of what's right and wrong. For freaking christ sake, live a little, people of Singapore. You might not see yourself in this island anymore for another 100 years due to rising sea water. KT, I like your photos of your delicious cakes. Hope I will try some of it when you got your shop open.

Melvin

Anonymous said...

Oh come on! Wat was the damage done after this prank? A cake that prolly costs no more than $3! Lighten up ppl, I wonder why u feel so indignant for OCBC! Let them comment on this if they feel they've been taken for a ride!

To me, it's a great example how big corporations don't walk the talk. Look beyond the cake issue, people!

Anonymous said...

i dont think we can take advertisment literally.
that would be very very shallow & cheap.. (which i guess alot of ppl are these day.)
u see cakes being given out.. u expect a cake?
So when its pouring and u are stuck at the bus-stop, do u expect a POSB staff to come to ur rescue with an umbrella??!!?!?!
omg! wats wrong with you kitchentigress?

Anonymous said...

Initially I thought your act was incredible boh liao and revolting. WOuld have probably smacked you in the head if I had known you personally.

But after seeing all the flame throwers, I kind of pity you. I guess we should all learn from this episode and move on with life.

I can sincerely see the funny side of the issue and since we are not present to see what really happened nor the expression or mood of the people involved then, we should be more reserved with our criticisms.

Have a great 2010 everyone!

Oh btw, I really rofl on the USA tiger vs our Tigress comment.. hahaha

JH

Anonymous said...

Really is jia bah liao.. but cant blame her la.. she wants to be a kitchen tigress mah but scared no 1 knows abt it so she had to target somewhere to make ppl know of her existence.

wonder wat kind of pathetic life u have

Anonymous said...

wow, KT, so many people now know your blog, and so many people now know you have cake recipes and you bake cakes.

well done.

Hopefully OCBC doesnt take you to court for using a fake address, especially after even the CEO knows you now.

"Frankly, my homemade cakes are way better."

Perhaps he'll order birthday cakes from you for all his customers, since you make better ones than the Hello Kitty one you've received.

You should go and patent your recipes now, because you're now the most popular cakemaker in Singapore! try and make some money out of it, while you're still hot.

PaulC said...

I hate my colleague for sending me this link. That's 15mins of my life that I'll never get back.

The only time I laughed out loud was at Kismaibat's comment on Jan 6 1:24am. The comments were short and to the point...and the URL - fantastic! hahaha!!! Thanks, Kismaibat!

Stay said...

wow.. KT, ur soooooooooooo SICK. LOL I think u need some consultation. oh oh~ ur in big big trouble.. hope u hav a good time gettin sued for the changing of ocbc logo.. HEHE.

Kelvin said...

I think someone from the bank commented on this post and scolded u lol.

Anonymous said...

now lets see.

For all those who supported KT's actions, and are also OCBC bank customers, i would suggest you guys do the same thing and demand a cake for your birthday. I'm sure OCBC will be much nicer to you now.

And lets say, because of KT's act, OCBC gets hundreds of bday cake requests every day, causing a failure in their daily retail operations.

And lets say OCBC can prove, in a court of law, that their ad DID NOT MAKE any claim that they will give birthday cakes on customers' birthdays. I wonder if OCBC has a legitimate lawsuit against KT now.

and, lets say OCBC can prove, in a court of law, that KT's "disfigurement" of OCBC's logo on her blog is causing OCBC to lose business even further. I wonder if OCBC has a legitimate lawsuit against KT now.

OCBC definitely has a legitimate case against KT now - they now have proof that KT has been using a false address for her bank statements, which can be used as proof against multiple charges, right up to Money Laundering Act, anti-terrorism act, etc.

and all this to promote cake recipes and a blog, and to get a cake from OCBC.

Well done, you go, girl! stand up for consumer rights, better customer relations and truth in advertising. keep it up.

Anonymous said...

Not sure about this legitimate case... it could cut both ways since there are some regulations against misleading advertisements.

One thing is sure though... I kinda reckon that the backlash against OCBC from their clientele would be considerable if it did something like this.

I for one would change banks. And I know of some others who would too. Why would we stay with a bank who can't take a bit of feedback about their frontline staff's disinterestedness?

After insincere advertising... insufficient frontline staff training... inadequate co-ordination between advertising department and frontline service practices... It'll simply generate more poor publicity for the bank. As it is, public opinion tends to agree that the ad is in poor taste and deserves to be pranked or parodied.

Threats of lawsuits like that are the best way to contradict the message of the "caring" ad in the first place, and prove that the "We care" message was an utter lie and therefore misleading.

Brings you back full circle to the misleading ad.

Anonymous said...

..............

bEcKs said...

you are simply devastating x 2

Anonymous said...

Its just an ad... So cheapo for wad...

Anonymous said...

Grow up man... don't you know whats Ad is ??? So if ocbc ad shows they gave a woman a house if you open a account with them, does it mean logically they will give you a house?? Think wisely man... Just a cake and you are making such a big fuss... How much does it cost actually? Just go out and buy for yourself man... Gosh...

Anonymous said...

That's the problem with consumer banking clients... too little money too much problems

Anonymous said...

u sure are one weird nut.

Anonymous said...

hey OCBC staff! get back to work! is that why you all have not been answering your mails??!!

Meeting's at 5:30pm! Buck up!

Anonymous said...

we all know the real issue here... CAKE!

GIVE THE WOMAN HER CAKE GODDAMNIT!

auntie lucia said...

When I read the 1st few paras of yr 1st post, I was impressed. I liked the ternacity. But when u went on and on, I found yr efforts becoming stale and concluded, as you summed up so accurately: A crazy customer making a crazy request.

I bank with OC too and have had good and bad service over the years; but I think there's no need to make too much of a song and dance when service isn't perfect all the time, every time. Even a machine doesn't deliver 100% service!

Anonymous said...

Why is she explaining herself that she is not being truly rude? She should explain herself that she is not 'thick'.

Suhaimi said...

Oh btw if u so damn sincere in wanting to make things right for the branch manager, you'd have taken more effort to go find out the e-mails of the CEO or at least the Investor Relations or corp comms team instead of just using the general contact us e-mail. Shows again your insincerity, but I guess that's cos you still don't see how immature your whole exercise has been!

I always laugh when people say it is a matter of principle. If we are all so principled people, world will be such a great place. I wonder if you board a crowded train and the young punk doesn't give up his seat to the old lady...would you..on the basis of good moral principle, chide the kid? Or is your principle only about "consumer rights?"

KT said...

'you'd have taken more effort to go find out the e-mails of the CEO or at least the Investor Relations or corp comms team instead of just using the general contact us e-mail'

I called the call centre to get the email address of David Conner or David Conner's secretary. The chap who took my call said, 'Who's David Conner?' I was laughing so hard I had to hang up. Anyone knows if the call centre is outsourced or in-house? I called a second time and a lady said I should send the email to contactus@ocbc.com.

Anonymous said...

hi KT,

Due to the surge in your blog readership (possibly thanks to all your humourless detractors), I would like to place ads on your blog and will make you money for nothing.

Will be in touch shortly with a first-draft contract and cheque.

Thanks.

Anonymous said...

hi KT, i guess u tried to be too smart this time. Making a joke out of this advert aint nothing wrong but when you are are in the position of the staffs and watched the entire commercial(whereby truly understanding it) would you realised you might have done something wrong. Firstly the advert was about the staff who found out from the little girl that it was her mum's birthday. Thus the staff decide to give her mum a surprise. And not the mum telling everyone it was her birthday, expecting people to buy her a cake and sing song for her. I have seen situations where staffs sang birthday song for customers. Buying a cake is just an extra mile or i should say a little bonus for the customers. in your case, even if the staff did not notice your birthdate, fine they wished you well wishes. You requested for a cake, they accomodated to it and bought you one. But you going on and on, even talking about reimbursing the cake, simply shows your level of maturity.
To those annoymous supporters, are you guys in the same line too? probably competitors or people who had bad experience. I'm definitely sure you guys wouldn't agree if u re in the shoes of that teller or officer. So think before making unrealistic remarks. And KT, I am sure singaporeans are sympathetic beings but not for such time wasting events.

Anonymous said...

If you want to apologize, do it in press to the ppl involved. Do it here doesn't shows your sincerity. Eventually you did made their day BAD because of your so-called "prank" which you are laughing over your blog.

Rico said...
This comment has been removed by a blog administrator.
starhubber said...

haha.. nice prank. Why don't u post your pic? Let the whole of singapore know who you are? Since you think there's nothing wrong with your actions. Hope to see you update your profile pic.

missy-j said...
This comment has been removed by the author.
Anonymous said...

Oh well, ocbc certainly has to prepare hundreds n hundreds of bday cakes, making their staff sing sings etc.. Maybe they should change themselves into charitable organisation since they will be giving out so many cakes everyday to poor, pathetic souls everyday. People, take yr nric & queue for freebies now!!! Auntie KT has set the BEST EXAMPLE for all readers.

Mocking at ocbc logo is really 'mature' act! Anymore of your tacky actions?

I would love to see how you are going to challenge DBS/POSB? or you dont have the guts since they have 'govt' as backing?

Continue acting 'high & mighty', will love to see your own taste of medicine soon. Do IMH has delivery service of medication or doctors? scare auntie KT cant find her way there.

Anonymous said...

I suggest u take off the mocking at ocbc logo... U can be sued.

MissySupport said...

haha.. why re u takin down so many comments? u can blogged abt this whole saga yet cant take comments from public? how contradicting...

Anonymous said...

Wah so many comments are negative. Wonder if they are from the same few people. Anyway, this shows that there are a lot of Singaporeans who move in a herd like cows with no sense of humour and no balls to demand what was promised.

KT said...

'why re u takin down so many comments? u can blogged abt this whole saga yet cant take comments from public? how contradicting'

Vulgar comments are deleted. You can be as negative as you like but not vulgar. Short forms or words which I don't understand are assumed to be vulgar and therefore deleted. When you feel the urge to spew vulgarities, go to xiaxue's blog, do it, then come back here and write your comment.

guangjun said...
This comment has been removed by the author.
CJ Laurens said...

Hey I thought you did great! 2 thumbs up! =)

aaa said...

It might be cynical to say this. But a lot of things are packaged and life is a lot about branding - whether it has the substance behind it or not. Whilst OCBC is advertising about how much it cares about its consumers, as a consumer - I am really only concerned with efficiency, capability, good rates, varied bank products and courtesy. So, rather than reacting to the advertising, perhaps, your time can be better spent fighting for the others. Unless you prefer "warmth" from a bank rather than capability, good rates, ....

And I think readers would thank you more for that..

Suhaimi said...

First of all, my earlier comment seems to be missing. I pointed out your apparent lack of sincerity by pointing out that your e-mail was dated 6 Jan while the event probably happened on 3 Jan, blogged on 4 Jan. I suppose it took the "vitriolic" comments to point out that the branch manager probably had to pay it for himself and only then did you realize that you actually inconvenienced someone with your own publicity stunt.

To be frank, I don’t think the bank staff were “maimed” as some may have claimed. Having served in front line service, I’d suspect that they’d just clock you up as another cuckoo case, no different than the aunty who comes in half naked and makes a scene. Only thing, I guess, is that they were wrong. You aren’t likely a nut case, just a person who acts too intelligently with little EQ.

On the e-mail, I found the corp comms e-mail and investor relations e-mail within 20secs of entering their website. Instead you were satisfied with the general e-mail, which most people know, will take forever to be routed to the right actionable party. If you are really interested in "improving" the way things are done, you'd have put in more effort to follow up with the stunt. For your easy reference, you can contact OCBC corp comms at corpcomms@ocbc.com and their IR team at investor-relations@ocbc.com Let me know if you want the CEO’s e-mail. I’m pretty sure it can be found with a little googling.

I guess it is not surprising for you to take the ad so literally. Perhaps you aren’t used to living in the “modern society”. Most people would know that calling a bank’s call centre is largely for issues related to “BANKING” and not the corporate practices of the bank. You “laughed so hard” till you had to hang up on the “chap” who answered the phone?? I’m laughing at your misdirected “please give me the e-mail of your CEO or his secretary” query. DUH!

Seriously, I think you'd need to grow up. For all other comments who told KT's detractors to "grow up" or "learn to be less uptight", I can only say the right time, the right place, for the right thing. This obviously isn't.

If your intention was to increase your blog's hits, kudos, nothing like a good controversy or scandal to hit the mark.

bluex said...

I can see why some applaud the prank while others feel it is an unreasonable waste of time. But I think that far too many of the negative comments are so nasty that the commenters are behaving much worse than even their description of kitchen tigress. Such nasty comments are worse than hypocritical.

kenan said...

from the bottom of my heart i truly feel downright sorry for you...
you must have been through a lot to be at your present state of mind as you are now...
you may not be aware ...but pls pls go seek some immediate help...speak to a loved one or somebody trained ...free your soul from this mess that u are in...
i know u are feeling lonely and depress but pls for the sake of those who care for u...seek help fast...
may god bless u.

R said...
This comment has been removed by the author.
boggled_mind94 said...

A juvenile attempt at seeking attention, as exemplified by the follow-up blog. The first blog on this subject could be considered quite humorous and many may have applauded you on being daring enough to pull the prank, while others may have considered you too simple-minded not to be able to understand that the vignettes in the TVC were simply metaphors to illustrate the bank's service culture. However, posting your email to David Conner and Andrew Lee and trying to justify why you did what you did in this current blog just shows up how immature you really are. If your intention is to get attention for your blogsite or recipes therein, why don't you just stick to ensuring that the content for which your blogsite has originally been set up (ie recipes, food etc)provides readers with good insight instead of trying to make a mockery of other people's efforts. As a customer of OCBC, I think the bank does offer good service. And in case you're wondering, no, I am not a staff of OCBC. All I can say is "you've got your 15 minutes of fame - now grow up!"

JL said...

At least this blogger dares to do what he/she wants while most of us are all talk and no action.

And people in the service line should be prepared to meet and handle any kind of customers. This is the very basic principle of being in a service line.

R said...
This comment has been removed by the author.
R said...

Well usually at the end of a prank just before any damage is done, the prankster reveals that it was all a joke and everyone laughs. And you would've proven your point.

In this case, you went home, gloated, took pictures and couldn't wait to tell everyone about the stunt you pulled.

And some of the people who left comments here are right, if you were really sincere about your apology, you would have gone and apologised to the said staff for your quite clearly, obnoxious behavior.

Your attempt at attention was quite ungracious.

And why of all the other ads on tv, did you pick on OCBC and the birthday cake ad?

KT said...

Suhaimi, I think you are really pedantic. IR, CC or contactus, they are all common addresses. If the message isn't routed to the right person quickly, it just shows the bank's inefficient. But OCBC acknowledged receipt of the email on the day I sent it.

Ken FK Yong said...
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mustang said...

U missed the point of the ad completely. If u didn't get it then u'd prob need more than 5 eternities to figure it. All u've succeeded in proving is that there is also such a thing as bad customers.(So much for the idea of the gracious society). BTW, do u hang abt dept store cookware demos tasting those juicy morsels ard lunchtime?

fulaien said...
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tickled said...

KT and all her supporters are right! All you haters have a serious lack of humour. This blogger is hiliarious! Hilariously thick! Hilariously attention seeking! And may I dare say hilariously deluded in more ways than one! I will definitely visit this blog again! hahahaha

xiaostarling said...

Singaporeans lack a sense of humour.

I'm thinking the haters are probably (very sad) customer service officers (partly responsible for Singapore's lousy service) who just came by and took it out on her.

She wasn't there to act as a bad customer. She was just testing their response.

If cursing, slamming her is the only way it can make you (haters) feel better, you really lead a very sad life.

If you don't know what's a prank done in poor taste, search on youtube the idiot who tried to pay Mcdonalds in one-cent coins...

Sean said...

omigod all you people bashing her are such a sad bunch of self-hating fuck losers.

the bank's advertisements are insincere at best, & misleading at worst.

expect not a birthday cake, i suppose. but at least a happy birthday? migod i'd get a "happy birthday" greeting walking into sushi tei or thai express on my birthday month & using the discount card, & both thai express & sushi tei don't even advertise that they fucking care. so if OCBC wants to advertise that they fucking care, please fucking care. fuck the cake, for all i care, but alas the cashier didn't even say anything after looking at the IC?

at least someone has the guts to take the company up for false advertising.

all you other people who do nothing but sit home in front of your wanky computers should shut your gaps if you can't be constructive about it.

as for accusations that she was bullying the people at the counter, for god's sakes grow up it's not the kindergarten playground.
if you can't take a few questions, don't work at any front desk where you have to face customers.
i don't think she screamed or shouted or in any way abused anyone, & everything was put across in a firm, but definitely friendly, if not even jovial manner.
if you work at the front desk & you were horrified by the episode then go attend some confidence-boosting workshop or something.

Manic Mama said...

Ktkt did one thing wrong. She hurt someone's feelings. She apologized and in this, has shown courage and decency.

What is indecent are those who ask her to show her face and her address and her company and what not, using anonymous IDs. Why should she do that? So that you can send people in the night, bundle her up and burn her as a witch? For a harmless satire and a few people's hurt pride?

You would attack her with a sledgehammer for causing an ant bite? I do not know ktkt and have never met her but if she has apologized it is good enough for me.

I managed to read some posts before ktkt deleted them. I think she should have left them there because it shows up many Anonymous posters as people who lack an education (not possessing of much vocabulary apart from those that describe bodily functions and secretions) and who lack courage (being anonymous) and who lack a sense of fairness (not acknowledging her apology) and who are so vindictive beyond the merits of the offense that you wonder if they are demon-possessed.

Besides, whilst some people were hurt, ktkt deserves a great pat on the back and many thanks for doing our society a great service. The insidious North American habit of advertising exaggerated claims needs a North American satirical response to put it in place. Ktkt has done that.

Asians are not confrontational. But Asians are also not wont to boast of what they have not. As a result, Asian audiences believe advertisements more readily because this is a culture unused to mentally disclaiming advertisements. Ktkt, in one fell swoop, has inoculated Singapore against the insidious effects of insincere advertising.

Besides, if there are those in the advertising industry who read this, the question that begs to be asked is - "Why waste your client's money on insincere ads that no one is supposed to take seriously?"

Ktkt did something wrong. It was small in comparison to what she did right.

She has apologized and shown herself to be a big person.

roncho said...
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Fresh Fry aka 福星 said...

coming from the horse's mouth (and i was borne in the year of Horse) + not hogging the comment box any further than i should, i'd like to say some fair words.

- i was in retail sales line for 10 years
- and then i was in the corporate sales for 4 years
- for whatever shit i got from crazy customers walking into my company's shop, i'm very thankful now
- 'cos without the shit i got from my previous many retail sales incarnations, i won't be able to handle the shit from my coporate customers. and trust me, corporate clients' shit are very mild in comparison to retail ones.

wat i'm trying to say is, bruised ego and hurt pride are nothing in the course of Life, how we pick ourselves up for the future is then the key to living in this world. wat KT did was funny, maybe traumatising to the ground staff, but she gave good training to their service skills.

to give some of you the perspective of wat i achieved from retail sales to corporate sales. my salary in retail started from a meagre $1K over to more than $10K in my corporate days closing more than a million dollar worth of deals. in my total retail and corporate career, i closed more than $3 million of sales. quite good for a retail-heavy sales job profile.

and no, i didn't sacrifice my soul in corporate sales by being a slave to my clients. i achieve by learning how to react to objections and crazy requests, transfer the knowledge to my corporate sales doing only. no one buys tis sort of slave shit these days already, it's all about performance and delivery.

Junde said...

we need more Singaporeans like you

DK said...

I must say again that the manager did a very good job and handle this situation well.

Blur Ting said...

Can everyone stop the bashing so KT can continue with her very entertaining blogs? Did anyone notice she's a great cook who loves to share her favourite recipes or that she takes great photos and writes well?

tickled said...

Omg, even kt's supporters are funny! Maybe if she went to the bank and actually made a banking request, no matter how absurd it is, the staff will really care?

Arthur said...

Hey KT! That was really cool! Made me laughed so hard! And this is definitely a wake up call to our service industry. Not necessary just a plain reflection of the ad. Happy Belated Birthday! =)

Kelvin said...

2 words to describe your 2 OCBC posts: spot on.

And I can't understand the arguments against what you did. It is IMPLIED from the advertisement OCBC give cakes to customers on their birthday, so whats wrong with trying to find out whether if they really do that?

Stevie said...

thanks for bringing some (much needed) laughter and joy to me and my office.

Dundee said...

you didn't get your cake because OCBC not yet set up their "Cake Department" ...

Didn't have the chance to tekan OCBC yet ... but had my fun takan UOB, Amex, Singtel.

Last sunday i was at a certain HK cafe, the menu show kaya toast with green kaya. I ordered one, and the toast came with orange kaya ... save the details ... but they took it back and din charge me for it. That's not bad.

ken said...

I agree with the idea that some advertisements may in fact mislead consumers. But the advertisement depicts a scenario with no wordings or promises that customers get free birthday cakes.

It irks me to know that firstly, consumers who make nonsensical claims have the audacity to express their ideas in pretty much what I consider flowery language.

GMAIL said...

Are you Ris Low?
If yes, your language skill is seems getting better now.
Happy belated birthday!

tickled said...

I still can't stop laughing. Its apparent that David Conner, while plotting the insignicant issue of acquiring banks like ING, is attending to more important matters like making sure their mass consumer customers get their birthday cakes and their branch managers get reimbursed for it.

LoneR said...

You are such a fake, you insisted on getting a cake, why else will you pursue with so much questions. Dont try to find reasons to wiggle your way out. Just swallow your god damn pride and accept the fact that your actions were impulsive and unlawful.
You even stated that you would have lie on the ground and kick around just so you can get a cake. This can be a fact
-> http://www.youtube.com/watch?v=cHeb9jBqPAU

and how dare you criticised on the cake, you are discriminating 2 companies, OCBC and the cake shop. Congrats to you. After all that trouble you let the people went through. Honestly, go do some reflection. If i have cancer and i have only 1 week to live, i will be going around hunting people like you down and make sure you get karma before i die. And i am dead serious about this, like how you are dead serious on getting the cake.

LoneR said...

Oh and one more thing,

@ "They were representing OCBC whether they like it or not. It's a tough job working in a banking hall but hey, whose job is easy, eh? Other than the President of Singapore? Sure, the frontline staff aren't responsible for the ad. They don't make as much as David Conner. But they know they're getting paid for being the conduit between customers and the bank, which they're a part of. "

Define the meaning "BANK". They dont serve you CAKES. They serve you by depositing or withdrawing your money. Get your facts right. The people there dont get paid by giving you cakes.

[ a s h l e y c h i a ] said...
This comment has been removed by the author.
[ a s h l e y c h i a ] said...

aving the guts to walk in and request for a birthday cake in the name of advocating advertiser's responsibility to consumers - cool

inconveniencing others in the process - not very cool

look at the number of hits you have now!

if your intentions were true, i hope what you did was worth it. if not then you're really no different from the rest of the many attention seeking bloggers trawling the web...

KT said...

'Define the meaning "BANK". They dont serve you CAKES. They serve you by depositing or withdrawing your money. Get your facts right. The people there dont get paid by giving you cakes.'

Fine! Then show a commercial about depositing and withdrawing money, not the entire crew at the branch singing birthday songs!

Jennifer said...

All I can say is you got the attention u wanted and now ur blog is being read! Attention seeking housewife with nothing better to do!

You made a teller miserable and I'm sure she cried her eyes out, poor girl she was new to the job and you did this to her...good luck...karma will get you back. What goes around comes around! Trust me!

littlethingsinmind said...

you are super wu liao ...and with these kind of customers, thats why causing ppl to shy away from being in the customer service job...customer from HELL

Dan said...

I say give this woman a Tiger!
Your antics, brassy and bratty as it was, and your writing here, fiery and unapologetic, leave me with such a breath of fresh air and some conviction that Singapore can be a fun and funny place.
I got your point and your humour. I must also comment those OCBC staff who played along with you. For a while, I've noticed how hard OCBC works their staff with Sunday banking, offering coffee and kids-playing corner along with it, putting on smiles which are soon as plasticized as Fann Wong on publicity, and most of all, living up the over-the-top customer services as purported over the ads.
I almost feel pain for the frontline counter staff who are the ones carrying the good name of the bank.

Jennifer said...

Just a question, if I try a recipie from ur blog here which u are advertising in cyberspace and if the dish does not come out the same as what is in the pictures u posted here...can I claim cost of the food and time spent cooking it? If it taste horrible and I get sick can I claim medical cost from you?

liangfa said...

If the thing you agree on is the awful cake, shouldn't the focus be brought onto the lousy service the cake shop is providing since you are all for service oriented industries?

Anyway you had your 15 minutes of fame; now you can go on living your interesting life believing that you are entitled to unconditional rights and pray that no waiter spit into your food upon recognizing you.

Yueheng said...

Working life is difficult as it is. IMHO, it is just inconsiderate to pull a stunt like this. Have you looked at things from the perspective of the staff that day? They were probably busy enough as it is and here comes a blogger asking for a cake. As if they have nothing better to do! And it's not as if the people who work in the bank are the ones who put up the ad. Have some empathy!

Yueheng said...

Besides, anyone with an ounce of common sense would know that an ad showing the entire crew at the branch singing birthday songs is not meant to be taken literally. It's an advertising metaphor. Your action can be compared to a customer taking a pair of Nike shoes to Nike and demanding a refund because: "I can't do what Micheal Jordan can do in the ad even after wearing this shoes!"

Rojak Thinker said...

Funny thing is we've got so many commenting about the distress KT caused to the bank tellers. I certainly hope those fellas aren't as fragile as the haters here... to be DISTRESSED by a silly and funny prank. I mean, how do you even know they are distressed? Gosh, if I were there I will be laughing my butt off. I have spoken to several of my OCBC friends and everyone had a good laugh over the incident.

C'mon folks, lighten up. I am sure no one's gonna be jumping off anywhere with a suicide letter accusing KT. Goodness...

And for the record, I enjoyed the first post and the second even better. Please tell me Singaporeans have better sense of humour...

Angela said...

I throughly enjoyed reading about this incident and must say I share the same sentiments as you KT. If there is no follow through from the corporation to empower their fontliners to actually DELIVER on a promise, then they need to take a good, hard, critical look at their internal communications, PR and customer service processes before they go all out to promote the "we are a warm fuzzy bank and LOVE our customers" message. Because, by god, if you expect me to bank with you based on that promise, I AM going to expect some love. And that might just include a BD cake!

Isaac said...

It is an interesting account I must say. But personally, I feel that adverts as such should not be taken to heart ie. literally.

Anyway I plan to blog on this quirky incident later on my blog.

Watch out for this haha!

http://isaac-lee.blogspot.com

petshopboy said...

auntie grow up pls. i know u r lonely.

pls publish this comment. thanks.

Eddy Vlad said...

Wow... Singaporean has no sense of humour. I think what KT did was very funny. I wonder why other Singaporeans are so tense about it.

petshopboy said...

aunite you are using fake IC or are misusing other ppl identity? why the address is non-existent?

pls don delete this comment. thanks.

petshopboy said...

auntie i cannot believe that i make u respond!
i am a good boy who don't use vulgarities. thank you for not deleting anything but why does the address is non-existing? hope u can clear a small boy's curiosity. :D

Isaac said...

I just did a blog entry on this matter. Have your say in its entirety on my blog:

http://isaac-lee.blogspot.com

david said...

all i have to say is:
- i applaud u, as you manage to get your satisfaction (however good you want to convince yourself it feels) and your 15mins of fame.
- i think you didn't feel as good as you wanted to, when you realize (too late) that you spoiled ppl's day for your own fun. hope the 'fun' was worth it. that's why you sent a mail (to big shots, no less) to 'make sure' they reimburse the person. sort of to make up for the shitty sunday they had all because of you. congrats, and hope you do feel a bit better abt urself after that and can safely say you don't have negative karma left.
- well done and sincerely applaud OCBC's frontline and mgmt in dealing with this. i think they're giving it just the right amount of professional reaction to something I can only say is just pathetic and saddening.
-i agree it's not abt not understanding the advertisement or the cake. let's all get that. in the same vein, then whether OCBC's service is good or not, is also not the issue for ppl criticizing your action. let's all get that.

k, i've contributed 3mins of my time to your 'earth-shaking' episode. maybe next time you can shake your brain and hope it finally matures a bit before your next birthday. i'm sure OCBC, other companies, and many many many ppl hope we don't encounter ppl like you, the same way we avoid deranged ppl on the streets.

grow up.

workawhorlic said...

what a brilliant way to gain blog publicity!
I would never be able to think of a stunt like that .... sheer genius

omnia said...
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jaqjaq said...

*clap
I don't think it is just about the cake, it's really a wake up call to the companies a.k.a advertisers to be more responsible when they advertise.

I mean enough of the bs when it comes to eg. banks giving out more loans to save a failing business in times of economic crisis, we all know that's not true. Or for this matter, birthday cakes... Like, come on...


I have to say you got carried away when you insulted the cake... but you still deserve my respect for doing what you did.

Cheers

ant said...

just thinking aloud, will you play the same prank which u admitted in yr own blog, if the people behind the counters who sacrificed their precious sundays, there to serve yr banking needs at & for yr convenience are your own beloved ones? will you still insist they get you that cake in the advertisment, make a fuss if they don't, it is not the cake that matters, it contains a message with good intentions of OCBC trying in their own way of making both mother & child their day, i may not have much education as you Tigress, but i do know this little message behind the advertisement

ant said...

just thinking aloud again,
with yr prank, you not only hurt the ones behind the counters who are there to serve you with their selflessness & dedication, but also let down the ones who raise & educate you, i kinda agree with the reporter in TODAY who said "you may have gotten yr cake but ended up with the cake on yr face instead"
i am just a little ant, so Tigress, pls spare me should you hv another urge to extend yr prowess or to prank again, like you, i was a prankster once, but now, i normally go about doing self-reflections, taking stock & count my blessings, it's good for the soul, u should try it!

ant said...

To me, we are aware that Tigress fully understoood the context of the advertisment but she deliberately chose to twist OCBC's good intention in their advertising campaign aimed at providing good customer service

Auntie Heng said...

there is actually a common law ruling 'misrepresentation'

damn... i cant recall it now :((

Mogi said...

maybe its time for corporate to wake up as customers now a days isn't just your ordinary & simple customers 20yrs ago... I believe a simple happy birthday from the frontline staff would be delightful but sadly most of the service staffs in sg dun even give hoot even if they know its your birthday...

Anonymous said...

This is a shameful shameful act of yours. It is not funny and anyone who did find humour in it is obviously sick.

I need not explain further as many people has echoed disgust in this ill-benefitting act.

Go and read a reader's letter to Straits times life today. That sums it all up.

If there any party to be blame it should go the brains behind the advert not the front line staff who had to suffer.

Anonymous said...

Hats off to KT for spotting the opportunity to exploit a corporation's misleading advertising.

She's effectively turned OCBC's lamentable advert into a clever opportunity for herself.

British readers of this blog will be reminded of the Hoover marketing disaster.

http://news.bbc.co.uk/1/hi/business/3704669.stm

Its not just Hoover that sucks.

OCBC = Offers Cake But Cops-Out.

Anonymous said...

Yeah, OCBC is obviously a bank without any brand name so per se and is dying to create a facade of being customer-oriented and friendly. If the firm doesn't have what it takes, don't even bother trying to over-promote itself in the market. Only Singapore/Malaysia is laughing at OCBC - the rest of the world don't even know this bank.

Iprefernottotell said...

Ma'am, I love you for this post! :)
There's nothing wrong in what you did, and quite frankly, you didn't come across as a dbag.

2 thumbs up!

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